Upstanding businessmen in jail

Today I’d like to tell you the story of a gentleman named Kevin Trudeau.

If you’re over the age of 35, or were watching infomercials in the late 90s and early 2000s, you’ll probably be familiar with him.

If not – I’ll fill you in quickly

Trudeau was an author and infomercial host in the health niche.

He’s also now in prison after misrepresenting a bunch of claims in his books.

Which is what I want to talk about today.

Because, for a lot of new and experienced publishers alike – this is an easy thing to do

It is, however, unethical and in some cases, illegal.

You see a competitor book claiming to help you lose 10lbs, so you just make a bigger claim like “lose 15lbs”

Same with finance, you see “make $10,000” and you think well I can just say “make $20,000”

Now, I’m not saying making false claims in your book titles and descriptions will land you a cell next to Kevin Trudeau.

In fact, it’s extremely unlikely, and I’m not in the business of scaremongering.

But it will likely lead to negative reviews and a lot of them.

I saw it happen all the time last year in the crypto niche for example.

The book goes up with a huge claim in the title.

A few weeks later the same book is flooded with 1 star reviews.

But there is another way.

A way to differentiate your book from the competition without making huge claims.

And I teach multiple ways to do it inside Double Your Kindle Sales

Oliver

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