Today I’d like to tell you the story of a gentleman named Kevin Trudeau.
If you’re over the age of 35, or were watching infomercials in the late 90s and early 2000s, you’ll probably be familiar with him.
If not – I’ll fill you in quickly
Trudeau was an author and infomercial host in the health niche.
He’s also now in prison after misrepresenting a bunch of claims in his books.
Which is what I want to talk about today.
Because, for a lot of new and experienced publishers alike – this is an easy thing to do
It is, however, unethical and in some cases, illegal.
You see a competitor book claiming to help you lose 10lbs, so you just make a bigger claim like “lose 15lbs”
Same with finance, you see “make $10,000” and you think well I can just say “make $20,000”
Now, I’m not saying making false claims in your book titles and descriptions will land you a cell next to Kevin Trudeau.
In fact, it’s extremely unlikely, and I’m not in the business of scaremongering.
But it will likely lead to negative reviews and a lot of them.
I saw it happen all the time last year in the crypto niche for example.
The book goes up with a huge claim in the title.
A few weeks later the same book is flooded with 1 star reviews.
But there is another way.
A way to differentiate your book from the competition without making huge claims.
And I teach multiple ways to do it inside Double Your Kindle Sales
For more details go to http://doubleyourkindlesales.com
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