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Book titles and upstanding businessmen in jail

Today I’d like to tell you the story of a man named Kevin Trudeau

If you’re over the age of 35, or were watching infomercials in the late 90s and early 2000s, you’ll probably be familiar with him.

If not – I’ll fill you in quickly

Trudeau was an author and infomercial host in the health niche.

He’s also now in prison after misrepresenting a bunch of claims in his books.

Including such gems as “sunlight doesn’t cause cancer, but suncream does.”

Along with various conspiracy theories about the FDA and their role in suppressing natural cures.

Claims which ultimately landed him in prison.

Which is what I want to talk about today.

Because, for a lot of new and experienced publishers alike – this is an easy thing to do

It is however, unethical and in some cases, illegal.

You see a competitor book claiming to help you lose 10lbs, so you just make a bigger claim in your book titles like “lose 15lbs”

Same with finance, you see “make $10,000” and you think well I can just say “make $20,000”

Now, I’m not saying making false claims in your book titles and descriptions will land you a cell next to Kevin Trudeau.

In fact, it’s extremely unlikely, and I’m not in the business of scaremongering.

But it will likely lead to negative book reviews, and a lot of them.

I saw it happen all the time last year in the crypto niche for example.

A Kindle book goes up on Amazon with a huge claim in the title.

A few weeks later the same book is flooded with 1 star reviews.

But there is another way.

A way to differentiate your book from the competition without making huge claims.

And I teach multiple ways to do this inside my Double Your Kindle Sales course.

For more details go to http://doubleyourkindlesales.com

Oliver

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