A few months ago, I was trying to buy an audio recording from Dan Kennedy’s website – GKIC.com
First of all, I couldn’t find the mp3 version (Dan still sells a lot of his recordings as physical CDs)
Second of all, when I did find it – the checkout page wouldn’t work
I tried logging out and in again
I tried a different browser
Nope – it seems my quest to acquire this knowledge had fallen flat
3 minutes later I’d shot off a quick email to his customer service department
The reply I received – wow
I won’t post the email in full here but here are the cliffs
I still don’t know what the exact issue was on the page – or even if it was their fault at all.
But their response made me feel like a giddy schoolgirl getting asked out on a date by the captain of the football team.
And for them – they found a customer for life.
Why am I telling you all this?
Well sometimes in business – mistakes happen, errors occur – regardless of who is to blame
But it’s how you respond to these mistakes which can make or break your reputation.
The easiest way to do so?
Check your ego at the door, apologize to the hilt (sincerely though – don’t be false), and do something, anything to win back your customer’s trust.
Because believe me – they’ll thank you for it.
Anyway on to the good stuff
If you want to increase your self publishing income without spending a ton of money on ads – then check out my course by clicking the link below
How Much Do Author’s Make Per Book? Amazon Kindle Publishing
How to Make Money on Amazon by Nerfing Your Writer’s Block
How to Sell Your Book on Amazon by Spending 6 hours Looking at People in Their Underwear
Dan Kennedy says going to jail will save your Kindle publishing business
Drunk Kindle publishing secrets
Upstanding businessmen in jail