Don't judge a book by his cover

The Case Against Nice Book Covers

I’m a strong believer in the phrase “don’t judge a book by its cover”

And I’m noticing that more and more Amazon customers are sharing my beliefs with regards to book covers.

The conventional self publishing wisdom here is that your cover must be:

  1. High quality (read: expensive)
  2. It must look professional (read: the same as all the other covers for that keyword)

Here’s where I disagree.

Your book covers needs to stand out from the crowd.

So if everyone else is zigging, you gotta start zagging.

Which is why so many of my books with “ugly covers” outsell competitors with works of art displayed on their book.

Color contrast is vital here, if all the other covers in your niche are blue, you are going to have a far better time with a red cover than being the 25th blue one.

Sounds obvious, but it’s something which many publishers, both new and experienced, tend to overlook.

It’s along the lines of something I learned from the great Eugene Schwartz, a legendary copywriter and one of the most successful pre-internet age self publishers.

In a world of beauty, the ugly thing stands out”

But if you shouldn’t focus on your cover, where should your attention be instead?

There are three areas in which I place the majority of my time when publishing a book.

Customer research – what your customers want from a book in this particular niche or keyword

Book title – this is far more important than a book cover in my opinion

Book description – this is what really sells your book, not your cover

Which is exactly what I teach in my Double Your Kindle Sales course

The simple 3 step process which allows you to create bestselling books that dominate competitors – and put more money in your bank account each and every month

Check it out here



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