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The plucky Mexican secret to more book sales

As you may know, I went to the FIFA World Cup in Russia this summer.

It was one of the best trips I’ve ever taken…

Meeting people from all around the world…

Soaking up the atmosphere…

Sampling some of the country’s finest (read: most disgusting) vodka.

And I got to see 3 games live at the stadium as well.

The highlight had to be Mexico versus Germany though.

For those of you who don’t follow football (or soccer to the American types on this list), Mexico was a huge underdog going into the game.

Yet they completely outworked and outplayed the German team on their way to a 1-0 victory.

Which got me thinking.

You can do the exact same thing with your self published books.

You can go into the big niches as an underdog publisher, and yet still outsell people with bigger names, if you use the correct book positioning.

So instead of relying on a famous name to sell your book – you rely on your own will and ability to put your book in front of customers who want to buy it

Which unique angle you ask?

Well inside Double Your Kindle Sales, I show you 8 ways you can approach book positioning, relating to why customers buy products

In fact, I used one of these for a book last year, and this particular book ended up outselling a “for Dummies” guide on the same topic.

Which mean you can be the Mexico, to other publisher’s Germany.

And win sales in super competitive niches like weight loss, make money online or how to guides.

So if you want to score more goals with your self published books, head on over to



P.S. The profits from my publishing business paid for this entire trip, yet another reason why I love this business.

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