I was speaking with a fellow publisher a few months ago, and we were going back and forth about whether to include that four letter word in her book title.
And I advised her against it.
Primarily because it seems to be all the rage these days.
You can thank Mark Manson’s self help bestseller for that.
I gotta give Manson some credit, it’s a great title and it does stand out.
But it stands out because he was the first to do it.
A pioneer if you will.
Especially in a niche where most authors take the softly let’s hug it out approach.
However – as a side effect of millions of book sales
Manson created a phenomena.
That being – now everyone is using profanity in their marketing.
F this, F that, giving ZERO Fs.
Especially in the self help and coaching niches, where it’s quickly becoming the norm.
And as soon as anything becomes the norm – it loses its effectiveness quicker than a hooker loses her underwear
Which I why I advise you to not do it – because unless you’re the first in your niche, or it’s your true personality and what your audience expects from you.
You look like either a) a tryhard or b) a copycat
And neither of those attract buyers to your book.
What should you do instead?
Learn how to properly differentiate from the competition with your book titles
Like I teach in my Double Your Kindle Sales course
Here’s the (free from profanity) link
How Much Do Author’s Make Per Book? Amazon Kindle Publishing
How to Make Money on Amazon by Nerfing Your Writer’s Block
How to Sell Your Book on Amazon by Spending 6 hours Looking at People in Their Underwear
Dan Kennedy says going to jail will save your Kindle publishing business
Drunk Kindle publishing secrets
Upstanding businessmen in jail