Why the right piece of software won’t save your Kindle publishing business

Seeing variants of this question a lot lately.

Especially with regards to email autoresponders.

Which one is “the best?”

Is there a better free alternative to Mailchimp?

Are there free autoresponders which will do the exact same job as paid ones?

Which paid autoresponder is right for self publishers?

Regardless of whether these questions have concrete answers or not.

It’s the question itself that is the problem.

You can have the best autoresponder service in the world, but if you don’t know how to write emails which actually appeal to your list.

You’re doomed, doomed I say!

So that means emailing more than once a month, and using subject lines other than “Get my new book now!”

I can already hear the crowd now

“That sounds like a lot of work!”

And it is more work than you’re doing now.

But the times, they-are-a-changin’ in self publishing.

You can’t rely on the old methods any more.

So if you’re neglecting your list as of now, you’re guilty of this.

Which means it’s not a software problem, it’s a you problem.

The software part is mostly down to personal preference.

So if you want to know how to do email the right way, with methods which are tried, tested and futureproof.

The newly uploaded email marketing module inside Double Your Kindle Sales will show you how.

Oliver

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